Reading Reflection No. 2

Inbound Marketing by Bryan Malligan

1. The general theme of the book was about how consumers are becoming better at detecting and ignoring advertising ploys. The book talks about how "inbound marketing," which is when customers find you through social media or they are recommended you from a friend or trusted person. It talks about how social media is of utmost importance now for this reason.

2. It connected with what I'm learning in this class because we talk about marketing and how important it is a lot and how you have to have a solid idea to be successful despite how great your marketing can be.  

3. My exercise for a class would be to create a social media platform to increase awareness.

4. My biggest 'aha' moment was when they talked about how inbound marketing is a way to analyze and connect with your customers because I thought of it as one sided when really it is a two way street of communication of wants and expectations.