Definition: The act of watching Netflix in bed.
Reactions: People thought it was clever and easy to use because most people watch Netflix in bed. People started to use my word.
Wednesday, 15 June 2016
Alternative and Post-Purchase Evaluation
https://soundcloud.com/jennifer-walstad/jessica-maloney
https://soundcloud.com/jennifer-walstad/samantha-powers
https://soundcloud.com/jennifer-walstad/amanda-jensen
In all my interviews the women said that they focus on quality and price the most but good packaging is what draws them in. They like to buy in store over online especially for food items. They prefer to buy with credit cards because it is easier to track what you're spending.
Conclusions:
I need to make sure the popsicle packaging is eye catching in order to draw people in. I need to get the price point just right and the quantity and taste perfect as well. I want people to be satisfied after the purchase so they buy more.
https://soundcloud.com/jennifer-walstad/samantha-powers
https://soundcloud.com/jennifer-walstad/amanda-jensen
In all my interviews the women said that they focus on quality and price the most but good packaging is what draws them in. They like to buy in store over online especially for food items. They prefer to buy with credit cards because it is easier to track what you're spending.
Conclusions:
I need to make sure the popsicle packaging is eye catching in order to draw people in. I need to get the price point just right and the quantity and taste perfect as well. I want people to be satisfied after the purchase so they buy more.
Halfway Reflection
1. I have struggled keeping up with this course like I should. But I would say that you should get a planner and spread out the work you have to do throughout the week so you are not stuck scrambling the day 3 assignments are due.
2. I feel like giving up every time I have to interview because it is inconvenient and awkward. I pushed through each time because I know I have to complete this and improve my business plan. I feel like my attitude has changed through this course.
3. Tip one: get a planner
Tip two: pace yourself
Tip three: make it a priority to complete the interviews and reflections early to really give your all and make the best posts possible in order to better your business.
2. I feel like giving up every time I have to interview because it is inconvenient and awkward. I pushed through each time because I know I have to complete this and improve my business plan. I feel like my attitude has changed through this course.
3. Tip one: get a planner
Tip two: pace yourself
Tip three: make it a priority to complete the interviews and reflections early to really give your all and make the best posts possible in order to better your business.
Sunday, 12 June 2016
Need Awareness and Information Search
Segment; health conscious young adults.
Interview Questions
1. Do you think you have a balanced diet?
Do you feel like you get all of your daily nutrients and vitamins?
Have you tried to take a daily vitamin? Was it successful?
Have you ever eaten a healthy smoothie or gone on a juice cleanse?
If so, What was that experience like?
Are their certain triggers that make you feel like you should start eating healthier?
How often do you get this feeling
Have you ever tried dieting or researching ways to be healthier?
Have you tried to get advice from friends or family about their eating habits or daily regiments?
https://youtu.be/oE_U8lrVlHU
https://youtu.be/-2pzjCX-A0g
https://youtu.be/8U-rlV20gHx
I learned from my interviews that people find it difficult to be healthy. This works to my business plan's advantage.
In terms of needs assessment and information search, I think interviews are helpful. I learned a lot about people's eating and dieting habits and what they see the benefits of a healthy popsicle as. I think people responded well to my plan and thought they would be customers depending on the taste and price.
Interview Questions
1. Do you think you have a balanced diet?
Do you feel like you get all of your daily nutrients and vitamins?
Have you tried to take a daily vitamin? Was it successful?
Have you ever eaten a healthy smoothie or gone on a juice cleanse?
If so, What was that experience like?
Are their certain triggers that make you feel like you should start eating healthier?
How often do you get this feeling
Have you ever tried dieting or researching ways to be healthier?
Have you tried to get advice from friends or family about their eating habits or daily regiments?
https://youtu.be/oE_U8lrVlHU
https://youtu.be/-2pzjCX-A0g
https://youtu.be/8U-rlV20gHx
I learned from my interviews that people find it difficult to be healthy. This works to my business plan's advantage.
In terms of needs assessment and information search, I think interviews are helpful. I learned a lot about people's eating and dieting habits and what they see the benefits of a healthy popsicle as. I think people responded well to my plan and thought they would be customers depending on the taste and price.
Reading Reflection No. 1
Ray Kroc, Grinding it Out: The Making of McDonald's
1) What surprised you the most?
Ray Kroc worked for McDonald's until the day he died.
What about the entrepreneur did you most admire?
I admire his business philosophy. An example of this is a quote where he said "If I had a brick for every time I repeated the phrase "Quality, Service, Cleanliness and Value", I think I'd probably be able to bridge the Atlantic Ocean with them."
What about the entrepreneur did you least admire?
I did not admire that he valued consistency rather than meat quality and health.
Did the entrepreneur encounter adversity and failure? If so, what did they do about it?
Ray Kroc was faced with many challenges but persevered. He was not happy with the formulas of the McDonald brothers so he bought them out and took control.
2) What competencies did you notice that the entrepreneur exhibited?
He definitely embodied drive. He did not let anyone slow him down, he knew what he wanted and had big dreams he knew he would accomplish. He had a brilliant sales and marketing mind.
3) Identify at least one part of the reading that was confusing to you.
I was confused to learn that the McDonald brothers cared less about the business than Ray Kroc did. He had much bigger aspirations for McDonald's than they did.
4) If you were able to ask two questions to the entrepreneur, what would you ask? Why?
I would ask how he knew that McDonalds would be successful I would also ask why he didn't just start his own business when he started clashing with the brothers. I would ask these because it intrigues me.
5) For fun: what do you think the entrepreneur's opinion was of hard work? Do you share that opinion?
I definitely think Ray Kroc can attribute his success to hard work so he definitely reveres the quality. I do share that opinion.
1) What surprised you the most?
Ray Kroc worked for McDonald's until the day he died.
What about the entrepreneur did you most admire?
I admire his business philosophy. An example of this is a quote where he said "If I had a brick for every time I repeated the phrase "Quality, Service, Cleanliness and Value", I think I'd probably be able to bridge the Atlantic Ocean with them."
What about the entrepreneur did you least admire?
I did not admire that he valued consistency rather than meat quality and health.
Did the entrepreneur encounter adversity and failure? If so, what did they do about it?
Ray Kroc was faced with many challenges but persevered. He was not happy with the formulas of the McDonald brothers so he bought them out and took control.
2) What competencies did you notice that the entrepreneur exhibited?
He definitely embodied drive. He did not let anyone slow him down, he knew what he wanted and had big dreams he knew he would accomplish. He had a brilliant sales and marketing mind.
3) Identify at least one part of the reading that was confusing to you.
I was confused to learn that the McDonald brothers cared less about the business than Ray Kroc did. He had much bigger aspirations for McDonald's than they did.
4) If you were able to ask two questions to the entrepreneur, what would you ask? Why?
I would ask how he knew that McDonalds would be successful I would also ask why he didn't just start his own business when he started clashing with the brothers. I would ask these because it intrigues me.
5) For fun: what do you think the entrepreneur's opinion was of hard work? Do you share that opinion?
I definitely think Ray Kroc can attribute his success to hard work so he definitely reveres the quality. I do share that opinion.
Idea Napkin No. 1
1. I am Jennifer Walstad, a marketing major from Anna Maria Island, Florida. My talents include working quickly but accurately, paying attention to detail, not getting stressed about little things, and being good with people. My aspirations are a lot like everyone else's: to be successful in whatever I end up doing. I want to be the director of marketing at a company at some point in my life. Regarding my business concept, I think if I were to actually start my nutritious popsicle business it would become one of the most important things in my life and would shift my priorities.
2. I am offering to customers amazing service that can not be paralleled, nutritious and delicious popsicles and smoothies and an outlet for support. I believe I can create a business that treats customers like royalty which in turn makes positive word of mouth and before we know it, my popsicles are bringing all the people to the yard.
3. My customers all have the health kick in common. Some may need nutrients more than others but everyone wants them. Demographic is everyone! Parents, children, sick people, overweight people, hospitals, anorexic people, malnourished people.
4. Customers will pay for my good because it will improve their quality of life, simple as that. Health is one of the most important factors that go into a happy life and I can provide that through a simple, delicious outlet.
5. I think I am bold, direct, and driven. I am not afraid to take risks or work until things are done right. I am very perceptive and sociable. I think these qualities translate well to being an Entrepreneur and business owner.
I believe these elements fit together smoothly. I think I have what it takes to create a successful business, I just need the right idea. I am not completely confident with this idea yet. I am still brainstorming, but I am confident in myself.
2. I am offering to customers amazing service that can not be paralleled, nutritious and delicious popsicles and smoothies and an outlet for support. I believe I can create a business that treats customers like royalty which in turn makes positive word of mouth and before we know it, my popsicles are bringing all the people to the yard.
3. My customers all have the health kick in common. Some may need nutrients more than others but everyone wants them. Demographic is everyone! Parents, children, sick people, overweight people, hospitals, anorexic people, malnourished people.
4. Customers will pay for my good because it will improve their quality of life, simple as that. Health is one of the most important factors that go into a happy life and I can provide that through a simple, delicious outlet.
5. I think I am bold, direct, and driven. I am not afraid to take risks or work until things are done right. I am very perceptive and sociable. I think these qualities translate well to being an Entrepreneur and business owner.
I believe these elements fit together smoothly. I think I have what it takes to create a successful business, I just need the right idea. I am not completely confident with this idea yet. I am still brainstorming, but I am confident in myself.
Friday, 3 June 2016
Elevator Pitch No. 1
Poppin Popsicles
Opportunity: People not getting the nutrition they need.
Solution: Putting all daily nutrients in a popsicle.
I am going to take the next minute and a half to tell you why my business idea can improve quality of life of many people. Here is how: I am going to create a delicious, low cost popsicle that will improve the health of people in all circumstances. From chemotherapy patients to people who don't get enough nutrients, everyone can benefit from these easy to eat/ no appetite required meal replacement. I was inspired by my grandmother who had no appetite during her chemotherapy treatment. Seeing her weak and unable to eat without being sick made me want to create something to help her. This is the time that her body needed the most nutrients and she was getting the least. Something needed to be done. The only thing she could eat without vomiting was popsicles and slushies so I thought if we jam pack all the nutrients in to those everything would be fine. I think this could benefit so many people, even if they just want a yummy nutritious treat. You should invest in my company because I can help people with this product.
Opportunity: People not getting the nutrition they need.
Solution: Putting all daily nutrients in a popsicle.
I am going to take the next minute and a half to tell you why my business idea can improve quality of life of many people. Here is how: I am going to create a delicious, low cost popsicle that will improve the health of people in all circumstances. From chemotherapy patients to people who don't get enough nutrients, everyone can benefit from these easy to eat/ no appetite required meal replacement. I was inspired by my grandmother who had no appetite during her chemotherapy treatment. Seeing her weak and unable to eat without being sick made me want to create something to help her. This is the time that her body needed the most nutrients and she was getting the least. Something needed to be done. The only thing she could eat without vomiting was popsicles and slushies so I thought if we jam pack all the nutrients in to those everything would be fine. I think this could benefit so many people, even if they just want a yummy nutritious treat. You should invest in my company because I can help people with this product.
https://www.youtube.com/jenniferwalstadelevatorpitch
Tweaking the Innovation
1. Product mix: My product mix could expand from nutritious popsicles to include smoothies and vitamins. Different revenue drivers are whether my product differentiates enough from the smoothie craze happening now.
2. The Core level; the benefit is healthiness.
Actual: the taste of the popsicle or smoothie.
Augmented: the continued relationship with my company and impeccable customer service.
3. Popsicle: I can innovate by adding another core benefit other than health.
I could innovate by enhancing the taste from just being good to an experience going to many other senses.
2. The Core level; the benefit is healthiness.
Actual: the taste of the popsicle or smoothie.
Augmented: the continued relationship with my company and impeccable customer service.
3. Popsicle: I can innovate by adding another core benefit other than health.
I could innovate by enhancing the taste from just being good to an experience going to many other senses.
Thursday, 2 June 2016
Testing the Opportunity Hypothesis Part 2
My business proposal is a delicious frozen treat/ popsicle that has all the daily nutrients necessary to live a healthy life. This would be a product that could be beneficial to everyone that wants to improve their health but my target audience would be people going through chemotherapy. A side effect of this treatment is a lack of appetite so it is hard for them to get the sustenance their body needs in this trying time. Popsicles are easy to eat and refreshing so I think this could improve people suffering through cancer's quality of life.
WHO: A lot of people fall outside of my target audience boundary but I think everyone could be a little healthier and could use more daily nutrients because I doubt everyone eats their daily intake of vegetables, fruits and vitamins.
WHAT: The need for proper nutrition, which applies to everyone, differs from the need to eat something that won't make you nauseous and will give you your only nutrients for the day because you can't bare to eat anything solid. Despite the different levels of need, I want to make it into one marketable product that helps people everywhere.
WHY: The need of the outsiders and insiders are different but they both can use this product.
soundcloud.com/lizzieconnor
soundcloud.com/jessmaloney
soundcloud.com/luissanoja
soundcloud.com/ryansaunders
soundcloud.com/mariafaret
I found that most people think this is a great idea and could be applicable to everyone since no one eats properly. Following our daily intake schedule is difficult and can be expensive, as Jess Maloney said. I will definitely keep the cost of my popsicles low. Ryan Saunders thought my idea was good but its basically the same as the kale super smoothie craze going on right now which is a valid point. I may need to differentiate the product more for it to be successful.
Inside the boundary Outside the boundary
People going through chemotherapy Healthy people or those that do not care about their health.
To intake nutrients Nutrients may not be prioritized
They need to eat something that doesn't require They may not want to eat healthy
a huge appetite
WHO: A lot of people fall outside of my target audience boundary but I think everyone could be a little healthier and could use more daily nutrients because I doubt everyone eats their daily intake of vegetables, fruits and vitamins.
WHAT: The need for proper nutrition, which applies to everyone, differs from the need to eat something that won't make you nauseous and will give you your only nutrients for the day because you can't bare to eat anything solid. Despite the different levels of need, I want to make it into one marketable product that helps people everywhere.
WHY: The need of the outsiders and insiders are different but they both can use this product.
soundcloud.com/lizzieconnor
soundcloud.com/jessmaloney
soundcloud.com/luissanoja
soundcloud.com/ryansaunders
soundcloud.com/mariafaret
I found that most people think this is a great idea and could be applicable to everyone since no one eats properly. Following our daily intake schedule is difficult and can be expensive, as Jess Maloney said. I will definitely keep the cost of my popsicles low. Ryan Saunders thought my idea was good but its basically the same as the kale super smoothie craze going on right now which is a valid point. I may need to differentiate the product more for it to be successful.
Inside the boundary Outside the boundary
People going through chemotherapy Healthy people or those that do not care about their health.
To intake nutrients Nutrients may not be prioritized
They need to eat something that doesn't require They may not want to eat healthy
a huge appetite
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