1. Product mix: My product mix could expand from nutritious popsicles to include smoothies and vitamins. Different revenue drivers are whether my product differentiates enough from the smoothie craze happening now.
2. The Core level; the benefit is healthiness.
Actual: the taste of the popsicle or smoothie.
Augmented: the continued relationship with my company and impeccable customer service.
3. Popsicle: I can innovate by adding another core benefit other than health.
I could innovate by enhancing the taste from just being good to an experience going to many other senses.
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